You're in!

The video is right here. So is the prompt.

I’m also sending you an email with a link back to this page, so you can come back to it whenever you’re ready to keep building. 

If you don’t see it in a few minutes, it’s probably hiding in promotions or spam.

Start here

The 2-Hour Website, start to finish.

You’ll build your page in Gamma, so it helps to have it open in another tab while you watch. 

I recommend the Pro plan so your site looks professional and you can connect your own domain, and I explain why in the video. Here’s the link to Gamma (it’s my affiliate link).

The prompt

Your website copy, in your own words.

Copy everything in the box and paste it into whatever AI tool you already use. It works even if the AI knows nothing about you, and in the video I show you what to do with the draft it gives you.

The more specific your answers, the less editing you’ll do later. You know how to take a good history. Same skill.

The 2-Hour Website Prompt

You are going to help me write the copy for a simple 1-page website for my coaching business. I am a physician starting this business, and I may not have everything figured out yet, so your job is to interview me first and write second. 

HOW TO INTERVIEW ME - Ask me one question at a time and wait for my answer before asking the next. - Use plain language. No marketing jargon. - If an answer is vague or very short, ask one follow-up to get something specific, then move on. - If I say "I don't know," offer me 2 or 3 examples to react to. - Do not write any website copy until the interview is finished. 

WHAT TO ASK ME ABOUT (in this order) 1. My name, credentials, specialty, and how long I have practiced. 2. My business name, if I have one. 3. Who I want to help. Push me to describe one specific kind of person. 4. What that person is struggling with, in the words they would use themselves. 5. What changes for them after working with me. 6. How I work with clients: 1:1 or group, how long, how we meet. Price is optional, ask me if I have it and if so, if I want it displayed on the website. 7. Why I do this work. The short personal story behind it. 8. What I want a visitor to do on the page (book a call, join a waitlist, send a message). 9. Any testimonials or results I can share. If I have none, skip this section entirely. 10. Three words for how I want a visitor to feel when they read my page. 

WHEN THE INTERVIEW IS DONE Summarize what you heard in 5 or 6 lines and ask me if anything is wrong. After I confirm, write the page copy in these sections, each with a clear label: 

SECTION 1: Headline, one-sentence subheadline, button text SECTION 2: Who this is for (3 to 5 short lines) SECTION 3: How we work together (my offer, what is included, what she walks away with) SECTION 4: About me (first person, under 120 words) SECTION 5: Testimonials (only if I gave you some) SECTION 6: Closing invitation and button text 

RULES FOR THE COPY - Write in first person, in my voice, using my own words wherever possible. - Keep it short. The whole page should read in under 2 minutes. - Use only facts I gave you. Never invent credentials, results, numbers, or testimonials. - No hype, no clichés, no promises of specific medical outcomes. - Plain text only, so I can paste it straight into a website builder. 

Start by asking me the first question.
opening January 2027

The Doctor's Pivot Academy

Your website is one piece. In the course, I walk you through the rest of building your coaching business, from deciding who you serve and what to charge to the moment a client books, pays and starts working with you.

 Everyone on the waitlist gets first access to enroll and early-bird pricing.

Join the Waitlist